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How To Move Your Core Business Operations Online
LOGOS ADMIN / 01 October, 2023
In today's digital economy, it's important for businesses to reach customers where they are. Shifting your operations online gives your business a competitive edge ensuring you are always front of mind when it comes to your target customers.
Are you still skeptical or hesitant about getting a website, are you interested in knowing what it takes to have a professional digital presence? Here are some actionable steps to get your business online today.
Your online journey starts with buying a unique (domian) name that enables clients find you quickly and easily. The name should be easy to remember and similar to your registered physical business.
- Brand Identity:
Image is everything, it is the bond that connects a business to its customers and vice versa. You need a professional logo and identity to sell and stand apart online.
Get a logo
- Secure a Premise Online:
You need an internet address to operate from online i.e. web host / digital tenancy which is inform of an annual prepaid subscription. All your web related information is kept here i.e. website files, images, emails, web traffic analytics, etc.
- Get a Modern Website Design:
A website is the online representation of your physical business. A good website is one where a client doesn’t need to pick up the phone to call you or go out of their way to physically meet with you.
Get a website
- Get Web Security:
For every worthwhile investment, there is need to insure and secure it. Get an SSL Certificate Padlock to keep the bad guys out. It’s your responsibility as a business owner to protect your clients and staff over the internet.
- Get a Company Email:
It’s time to switch from your free email to a company-based email, customers trust and value messages from business email addresses. A branded email is the most compelling way to lure clients to your business.
- Online Marketing:
After setting up your business online, you need to drive traffic to your website. The quickest way to get found online is by positioning yourself in Google Searches and running low budget social media adverts.
"The Internet is becoming the town square for the global village of tomorrow." Bill Gates